As some of you may be aware, I'm working on a new book about marriage. The title is a Big Fat Trade
Secret, which I can't divulge until closer to publication time. (And since I have not yet begun writing the thing, that date is, shall we say, in the somewhat distant future.) Still, I have been trying, desperately, to complete my research for the book.
I designed a web survey about marriage, for wives and husbands: Check.
I made business cards with the web address, to give out to friends, relatives, strangers, and audience members at my BEYOND THE MOMMY YEARS lectures: Check.
I told everybody I knew to please, please answer: Check.
I tried to attract responses through various websites, including boingboing.net, askmen.com, daddytypes.com, engadget.com, gigaom.com: Uncheck. Nobody was interested.
Meanwhile, I had a slow but steady stream of wives answering, especially after I appeared on the "Today" show in mid-August. In four days, the number of wives jumped from 41 to 210. Yay! But at that point, I had just 43 husbands. Forty-three!! I entered a state of Prolonged Panic. What if I could not get enough men to answer? I'd promised my publisher, a division of Simon & Schuster, that I would study a group of 500 wives and 500 husbands. I realized, early on, that filling out a survey about marriage--especially one with a web address of WhoDoesMore.com--was not appealing to many men. Or, rather, any men. Disaster Loomed.
Then, more PANIC.
I hired an industrious high school student to try to figure out how to find married folks to answer: nothing doing. I advertised for business school marketing students at New York University and Pace University and Columbia University: nobody responded. More desperation. By mid-September, I had 349 wives--and 75 men. I lost sleep; in daylight, my stomach knotted. My numbers crept up through October, but by Halloween I had just 127 husbands. Not. Nearly. Enough.
And then, a miracle happened. My daughter in Rio told me about a former classmate who'd gone to L.A. to make his fortune in Internet marketing. I emailed him, begging for help. He set me up with sponsored ads on Google and MSN. Every time somebody clicked on my ad. Here it is:
Husbands - Win A Wii!
Just take our short marriage survey and you can win a Nintendo Wii and other great prizes. It only takes a few minutes!
I'd pay 10 cents every time somebody clicked on it, and pray that they'd end up filling out my survey. I had a budget limit of $15 a day, which I never reached, simply because I didn't get that many hits.
Then--and here's the miracle part--this clever boy decided to try advertising on Facebook, but only for people who identified themselves as "married." (I didn't want sneaky teenagers and ten-year-olds sending in fake surveys about their allegedly-fabulous married life.)
The numbers doubled, and doubled again. In early November, I had 461 wives and 142 husbands; a week later, I had 610 wives and (hold your breath) 406 husbands!! Eureka. This weekend, nearly 50 husbands and wives filled out the survey every day. I am getting husbands from Puerto Rico and wives from Hilo, Hawaii; husbands from Austin, Texas and Hot Springs, Arkansas, and wives from Montpelier, Vermont and Kissimmee, Florida and Los Alamos, New Mexico. It's as if I've been panning for gold and just hit the mother lode: and it's name is Facebook!
At this very moment, I have exactly 663 wives and 495 husbands.
Good news: now, I can write my book! (Bad news: now, I can write my book.)